Archive for April, 2010


April 22nd, 2010 at 09:12 by Michele Husak in Uncategorized

Revision3’s New Online Show Blends Best Ingredients: Food, Flickr, Twitter, YouTube and Lots of Laughs

SAN FRANCISCO, April 22, 2010Food Mob, released by Revision3 (, the first truly interactive cooking show heats up the kitchen with its debut today, April 22 at 9 AM ET/6 AM PT. The show will be hosted by professional chef Niall Harbison who will serve up do-able but delectable dishes for dudes looking to avoid kitchen mishaps. After the cameras turn off, Chef Niall will offer helpful tips and interact with his viewers via Twitter, Flickr, YouTube and other social media channels by answering any and all embarrassing food or preparation questions from men looking to step up their culinary game.

Can’t even boil water? Never fear. By watching the chef demonstrate his best kitchen moves, guys are sure to impress anyone who eats at their table and is a great alternative to any take-out, drive-thru, delivery or bowl of cereal any man can get. Food Mob is a new kind of culinary show for a new kind of chef. With foods in the queue that “anyone can cook” – Niall will provide even the most kitchen-phobic with a sense of confidence when it comes to making meals come to life. New shows air every Thursday at 9 AM ET/6 AM PT. Follow Food Mob at

“We’re excited about our new show Food Mob as it represents a fresh way to get our audience into the kitchen – a sort of “final frontier” for people that are daunted by all that is cooking,” said Ryan Vance, VP of Programming and Production, Revision3. “But aside from the culinary subject matter, the show offers a new level of interaction by capturing the audience where they already are – online.”

About Revision3
Revision3 is the first media company that gets it. Born from the Internet, Revision3 is the home of Internet Television, creating and producing shows for a new audience: passionate, committed fans who want to watch shows about technology, modern culture, video games, entertainment, music and comedy that entertain, educate and help to expand their life experiences.

The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson and David Prager because they couldn’t find anything they wanted to watch on traditional television. The company is now led by Internet TV pioneer Jim Louderback. Revision3’s programs can be found everywhere from to a wide range of platforms, including iTunes, YouTube, Dailymotion, Metacafe, TIVO, Roku, Blip.TV and many others. Shows can be watched on any device, from a cell phone to an Apple iPod to a computer or a TV.


Contact: Susan Yin/Debby Chen
Rogers & Cowan

Jimmy Fallon, President Bill Clinton and Blueberry Pancakes!

April 21st, 2010 at 12:13 by Rob Saurini in Uncategorized

This is a huge week for us here at Revision3! To kick things off, I hope you all saw Kevin and Alex on Late Night With Jimmy Fallon on Friday. The guys did an amazing job on the show and Jimmy kept them out there for an extra segment. Backstage, it was awesome to see that Tracy Morgan is essentially just like Tracy Jordan: prowling the halls of 30 Rock entertaining everyone non-stop with impromptu comedy routines. Today, we released the Diggnation episode we shot with Jimmy, so make sure and check it out. Jimmy truly is the nicest guy in show business, a real class act. His show staff, led by Mike Shoemaker and Gavin Purcell are fantastic to work with as well, and we can’t thank them enough for hosting us at 30 Rock.

So what else is going on, you ask? Well we’ve got a couple of huge releases coming tomorrow. First, a brand new show is launching called Food Mob! This is a truly interactive cooking show hosted by professional chef Niall Harbison. He’s going to be featuring a new recipe every week. These are simple recipes, aimed at the novice chef, giving you the skills you need to impress your date or your friends. The interactivity comes in once you try out the recipes. We want to get your pictures and videos (via flickr, youtube, twitter) of your wins and epic fails and we’ll feature them on the show the following week. We want to make this show a two-way dialog between you and Niall. The first recipe is for white chocolate blueberry pancakes….I tried making them and they’re amazing…just don’t plan to move for an hour or so after you eat them. You’ll be able to watch the show every week and try the recipes yourself starting April 22! And as an added bonus on April 22, Rob, the producer of Food Mob, will be answering your questions live on Twitter- @FoodMobTV at 6 PM Eastern/3 Pacific.

Speaking of two-way dialogs, we are releasing one of the most high profile Digg Dialoggs to date tomorrow: a special Earth Day Digg Dialogg with President Bill Clinton. We shot this Dialogg on Monday in New York and it was a fantastic experience. Clinton could not have been better to work with, and it’s amazing to see him in person talking about the issues he’s so passionate about. He also made a point to meet and chat with everyone in the room. What they say about his unending charisma is true, he’s got tons of it. The host of this episode is Boback Firoozbakht, a student at the Clinton Global Initiative University and grad student at the Rhode Island School of Design, and he did a great job. Check out this episode tomorrow to see President Clinton talking about the electric car and addressing global warming skeptics. You don’t want to miss this.

So yeah, it’s a huge week on Revision3, but as always, we have tons more on deck in the coming months. Stay tuned for more BIG announcements and BIG names!

Diggnation to Appear on Late Night with Jimmy Fallon

April 16th, 2010 at 05:36 by Rob Saurini in Uncategorized

We’re excited to announce Diggnation hosts Alex Albrecht and Kevin Rose will be appearing tonight, April 16th, 2010, on Late Night with Jimmy Fallon! 30 Rock’s beloved Tracy Morgan, along with musical guest The Flaming Lips will also share the stage. Catch all the action tonight on NBC at 12:30AM Pacific / 11:30PM Central, and check the Late Night with Jimmy Fallon website to watch the full episode on Jimmy Fallon will likewise appear on a very special upcoming episode of Diggnation – stay tuned on for details!

Save Revision3: Support Net Neutrality Today!

April 9th, 2010 at 07:24 by Jim Louderback in Uncategorized

If you’re familiar with the history of Revision3, you know that the company’s roots go back to the pioneering cable network ZDTV, through its transition to TechTV, and then out of cable network G4, which bought TechTV in early 2004. And G4 itself is owned by Comcast. Revision3 founders Kevin Rose and David Prager both worked at TechTV, I was on the launch team as the top content exec, and almost half of our current employees worked there at one time or another.

And that’s a big part of the reason why I’m so concerned about how the courts have removed the FCCs ability to police net neutrality across broadband ISPs. Left to their own devices, it’s only natural to expect large cable operators, including Comcast, Time Warner, AT&T and Verizon to start favoring their own cable networks and services, and slowing down competing services.

Heck, it happened back in 2007, when Comcast was ratcheting Bit Torrent traffic down , which negatively impacted us – as we used to distribute all our shows via BT.

But now, three years later, we’re an even bigger thorn in the side of traditional TV. Our shows are getting audiences that rival some of the best on cable TV, more and more people are abandoning traditional cable services for web-delivery of Netflix, independent TV, Hulu and other video sources, and new devices from Roku, Boxee, Syabas and others offer even more freedom of choice.

But today that choice is threatened. I just wrote an opinion piece for GigaOm detailing Why We Cannot Let Neutrality Fail. I encourage you to read it. But get involved too. Write your representatives and tell them you don’t trust the big ISPs to protect your interests.

Tell them you watch Web TV… and you Vote!

— Jim Louderback