Archive for January, 2012

Revision3 Heads in to 2012 with Huge Momentum

January 26th, 2012 at 07:58 by Jim Louderback in Uncategorized

Network Added Top YouTube Talent in 2011 including Epic Meal Time and The Philip DeFranco Show

Increases Viewership in 2011 by 359% to Nearly 800 Million

Increases Revenue 53% Year-Over-Year

SAN FRANCISCO, Jan. 26, 2012 — Revision3, the leading Internet Television network and the number one source for original technology, gaming, news and entertainment video content, today announced its growth results for 2011. The company grew its revenue 53% year-over-year. Total views across the network increased nearly 359% with close to 800 million worldwide views for the year. The company also increased its YouTube subscriber base by more than 4x, ending the year with nearly 4.5 million YouTube subscribers across all shows.

Additionally, Revision3 started off 2012 with a bang, by delivering more than 9 million views in one week from its groundbreaking coverage of the Consumer Electronics Show (CES). At CES, Revision3 produced nearly 230 individual pieces of video across nine different shows and channels.

The company also continued its strong tradition of technology leadership by being the first to deploy a 100% HTML5 player across its entire platform, and by extending its app strategy to even more phones, tablets and smart TVs. Revision3’s Android app provides a particularly sterling example of the company’s vision, as it is among the first single video app that works seamlessly across Android phones, tablets and GoogleTV.

Revision3 continues to successfully bring major brands into the web-original video market, through a combination of in-show sponsorships and high CPM pre-rolls. To that end, the company’s average deal size increased by more than 80% year-over-year. Major advertisers currently include Ford, Doritos, EA, Verizon, Sony, T-Mobile, Citrix, Gamestop, HTC, About.Me and Samsung.

“We had another amazing year in 2011, and are looking forward to a strong 2012 with our content available anywhere and everywhere,” said Revision3 CEO Jim Louderback, “By working with incredibly talented content creators, we have been building a stable of shows that deliver audience numbers as big, or bigger, than most cable shows. And as we look at the web video space, we continue to be the only company that monetizes web-original video at or above traditional television rates, with a current average yield per view of more than $30.”

2011 Milestones include:

Company Performance/Business Strategy
– Increased revenue 53% year over year and viewership 359%. Average yield per view is above $30.
– Brought on new board members Roy Bahat, CEO of IGN, and Anthony Soohoo, former SVP and GM, Entertainment at CBS Interactive
– Rolled out an innovative, proprietary, cloud-based end-to-end publishing, encoding and distribution platform

– Launched a strong lineup of more than a dozen new shows and hosts, including popular YouTube shows: Epic Meal Time, The Philip DeFranco Show, Film State, Soldier Knows Best, TechnoBuffalo, Ty’s iHelp and Nixie Pixel
– Created new in-house shows including Ask Jay, Toasted Donut and New Challenger

– Launched a successful partnership to promote and distribute Epic Meal Time branded bacon products
– Increased average deal size 80%, year-over-year

Mobile, Tablet and Over The Top
– Launched a new iOS application and an Android application that runs on everything from Smart Phones to Tablets to GoogleTV 2.0- Launched a complete Revision3 application for the Kindle Fire platform
– Launched new applications on Roku, Windows Media Center, GoogleTV 2.0, Yahoo Connected TVs, and a half dozen more smart TVs including Toshiba, LG and Sony
– Saw a 75% increase in “Lean Back” and mobile viewing in 2011

– In Q4, Revision3 launched an industry first: a full-featured HTML5 video player to extend the Revision3 experience to more devices and browsers than before, including Flashless devices such as iPhone and iPad
– Began an R&D program into analyzing viewer behavior and trends in the IPTV market space, with results publicly shared at

– Revision3 shows are currently available on devices including Roku, Boxee, Zune, Tivo, Yahoo’s Connected TV Platform, Google TV, plus apps on Android, Blackberry and iPhone, along with tablets and other hand held platforms
– Content available online at Revision3, YouTube, Facebook, Twitter, AOL, Yahoo!, iTunes, Rovi, Divx, Dish online, Clearleap, DailyMotion, Clicker, Metacafe, and Twonky, as well as “in the air” on Virgin America’s award winning in-flight Entertainment platform

Revision3 plans to continue its strong momentum into 2012 with growth in programming, advertisers, distribution partners and technology innovation.

PS Vita Hill Social Club + Revision3 Meetup!

January 24th, 2012 at 04:50 by Jackie Talbott in Uncategorized

Want to have some quality time with the Sony PlayStation Vita before it’s even out? Want to hang out with your favorite Revision3 show hosts from Destructoid, Tekzilla, New Challenger, and AppJudgment? Well get ready, San Francisco!

On Friday, February 3rd, all your trusted Rev3 video game connoisseurs will be gathered at the Sony PS Vita Hill Social Club to get some serious, hands on gameplay and talk all things gaming with you.

From the PlayStation website, “Vita Hill is a series of eight Social Clubs designed for gamers, created by PlayStation® and opened in January 2012 for a limited amount of time. These clubs also happen to be the only place in the United States where you can just walk in and get handed a PlayStation®Vita to play.” Sounds pretty great, right?!

Along with that, The Destructoid Show will be streaming their Friday live show straight from the event at 4PM PST! For those of you who can’t make it with us, you can watch all the shenanigans with Max and Tara on or

This event and meetup is open to anyone and everyone, so bring all your friends! We’ll be getting started around 3PM and can’t wait to see all your faces there. RSVP now to let us know you’re coming!

Where: 1694 Union Street (at Gough) – view map
When: 3:00PM PST – 7:00PM PST, Livestream at 4:00PM PST

Revision3's HTML5 Player Rears Its Pretty Head

January 23rd, 2012 at 08:00 by Michele Husak in Uncategorized

Revision3 Viewer's Methods of Video Playback

Viewer's Methods of Playback

Like our new HTML5 player? You’re not alone – early tracking shows that within the first 3 weeks of its rollout, Revision3’s HTML5 player is carrying a full 10% of our video views.

While this doesn’t sound like a lot, consider:

  • Android and iOS streaming combined cover 12% of all our views (Many mobile views are still downloaded and played, rather than streamed)
  • Our HTML5 player is not yet available on FireFox (we will make it available on the popular browser in Q1 of 2012)
  • New “leanback experience” set top boxes are becoming available in 2012 which are HTML5-only devices

Given all of that, 10% in 3 weeks is pretty remarkable. If that adoption rate continues, almost a half of Revision3’s views will be coming from HTML5 enabled browsers and devices when we leave 2012 and go into 2013! (Well, you know, assuming that the world doesn’t come to an end in 2012 and stuff.)

For more information about this and other IPTV research happening at Revision3, check out the studies at

For more information about the Revision3 HTML5 player, check out my previous blog post.

If you want a behind-the-scenes look into what it was like to bring HTML5 to life on Revision3, check out this interview with moi on

Revision3 Produces Record Number of Segments and Sees Huge Number of Views from CES 2012 Coverage

January 19th, 2012 at 06:03 by Jim Louderback in Uncategorized

This year was the most coverage we’ve ever shot and released from CES!

Revision3’s team of hosts, shooters, editors and uploaders released 214 segments of original tech content in just 4 days. Our tireless team also put on 3 HD live streams from the show floor, hosted by Tekzilla’s Patrick Norton, using a TriCaster.

The views are still coming in, but as of this morning, we’ve reached almost 7 million views!

In addition to the Tekzilla team, we brought 7 other show teams, including GeekBeat.TV, Hak5, Soldier Knows Best, TechnoBuffalo, Ty’s iHelp, AppJudgment and our newest show/host, Philip DeFranco (YouTube’s PhillyD). We set up 6 editing systems in a dedicated post-production space at the convention center for quick and seamless distribution of segments.

Using Revision3’s trusted show hosts on-site allowed us to bring our viewers an authentic and personalized look at the CES stuff that mattered most to them.

Our entire production was in partnership with Ford which included on site show integrations and branded sponsor reads. All shows were distributed across the Revision3 Platform including, YouTube, Facebook, iTunes, Roku, Boxee, GoogleTV, Android and more.

All segments can be viewed at!

See you next year!


Revision3 at CES 2012

January 9th, 2012 at 08:30 by Jackie Talbott in Uncategorized

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The Philip DeFranco Show Joins Revision3!

January 6th, 2012 at 11:09 by Rob Saurini in Uncategorized

Anyone watching the online video space over the past couple of years has seen the explosion of YouTube and the elevation of YouTube creators into legitimate stars. One of the biggest stars among them is Philip DeFranco. He was one of the first “vloggers” and remains not only one of the most popular, but one of the best. His point of view continues to be whip smart as he hilariously deconstructs all the day’s news. It’s this point of view that had amassed him a dedicated audience of 2 million subscribers on YouTube.

We first met Phil at SXSW 2011. I was immediately struck by how smart and humble he is, while having a true vision for himself and his business (which employs a number of talented people). Phil is extremely careful and savvy about how he approaches every decision and every move he makes with his shows. He’s helped launch the careers of a number of top YouTubers and has launched a number of extremely popular channels on the platform. He’s got a nose for talent and “what’s next” that few in this entire industry share. He’s become a friend over these past months and I’m extremely excited to be working with him so closely.

I encourage our audience to check out Phil’s show if you haven’t already. I think you’ll soon make him a part of your daily routine.

Meanwhile please join me in welcoming him to the Revision3 family of shows! We’re excited to have Phil and his production team, including Matty, James and Dani on board!

-Ryan Vance, VP Programming and Production